{"id":10347,"date":"2022-12-19T12:41:18","date_gmt":"2022-12-19T12:41:18","guid":{"rendered":"https:\/\/www.pasqualarnella.com\/wearepaperpaste-consolidates-itself-at-the-ispo-munich-2022%ef%bf%bc\/"},"modified":"2026-01-15T14:04:20","modified_gmt":"2026-01-15T14:04:20","slug":"wearepaperpaste-consolidates-itself-at-the-ispo-munich-2022","status":"publish","type":"post","link":"https:\/\/pasqualarnella.com\/es\/wearepaperpaste-consolidates-itself-at-the-ispo-munich-2022\/","title":{"rendered":"#WeArePAPERPASTE se consolida en la ISPO M\u00fanich 2022"},"content":{"rendered":"\t\t
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El pasado mes de noviembre estuvimos presentes en la feria ISPO Munich<\/a>, la mayor feria comercial para el mundo del deporte. Ha sido la primera edici\u00f3n despu\u00e9s dos a\u00f1os de par\u00f3n debido a la pandemia, lo que se ha traducido en una gran afluencia de entusiastas del deporte, el aire libre y un estilo de vida saludable y sostenible.<\/strong><\/p>

Los propios expositores se han mostrado muy entusiasmados con el resultado de la feria, nosotros incluidos. Las novedades presentadas han tenido una gran acogida entre un p\u00fablico deseoso de retomar las actividades deportivas al 100%, en especial las de invierno.<\/p>

Este a\u00f1o, las tendencias del sector<\/a> se han centrado en la sostenibilidad<\/b> y c\u00f3mo la comunidad deportiva est\u00e1 abordando la lucha contra el cambio clim\u00e1tico, la adaptaci\u00f3n de las marcas a las necesidades actuales y futuras de la mujer en el deporte<\/b>, y el papel del deporte en la sociedad, especialmente en la necesidad de hacer ejercicio para mejorar las condiciones de vida en la tercera edad<\/b>.<\/p>

El triunfo del concepto #WeArePAPERPASTE<\/h3>

Pasqual Arnella ha estado presente a trav\u00e9s de un stand y de su exposici\u00f3n conceptual #WeArePAPERPASTE<\/a>, donde hemos explicado en qu\u00e9 consiste este concepto, para que el p\u00fablico entendiese de forma r\u00e1pida, qu\u00e9 hacemos y c\u00f3mo, desde la materia primera hasta el producto final.<\/p>

En el stand mostramos la materia prima, papel y cart\u00f3n reciclado, en grandes jarrones de cristal. Al lado, expusimos nuestros maniqu\u00edes top ventas para marcas de deporte: Gento<\/a>, Valira<\/a> y Aran<\/a>, lo que permiti\u00f3 trazar una l\u00ednea imaginaria desde el origen hasta el resultado final del concepto #WeArePAPERPASTE.<\/p>

Las personas que se acercaron al stand pudieron tocar e interactuar con el material, lo que les permiti\u00f3 sentir su textura y ligereza. Las reacciones fueron muy positivas, ya que quedaron impresionadas por la dureza del producto resultante, su ligereza y la simplicidad y pureza del material.<\/p>

Esta experiencia ayud\u00f3 a romper algunos esquemas preconcebidos sobre el papel y los productos fabricados con sus derivados. Nuestros maniqu\u00edes, teniendo en cuenta que est\u00e1n fabricados con pasta de papel, son durables y manejables<\/b>, resistentes y adecuados para diferentes proyectos.<\/p>

Adem\u00e1s, el material utilizado para montar el stand era tambi\u00e9n 100% reciclable, ya que consist\u00eda en papel de nido de abeja<\/a>. Su estilo minimalista encaj\u00f3 muy bien en nuestro concepto y filosof\u00eda: puro, natural y sostenible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nuestra colaboraci\u00f3n con los ISPO Award<\/h3>

Como en ediciones anteriores, este a\u00f1o tambi\u00e9n hemos colaborado con los ISPO Award, que se otorgan durante el evento y premian los productos y servicios m\u00e1s destacados de la industria del deporte.<\/p>

Nuestros maniqu\u00edes se utilizado para mostrar la ropa y complementos seleccionados de las marcas premiadas, lo que a su vez ha despertado el inter\u00e9s de los asistentes por nuestros maniqu\u00edes de pasta papel, ya que muchas marcas buscan opciones m\u00e1s sostenibles para su exhibici\u00f3n visual.<\/p>

Como cierre del evento, el feedback obtenido ha sido muy positivo. El p\u00fablico profesional asistente ha valorado especialmente el poder exponer colecciones de una forma m\u00e1s sostenible<\/b>. Tambi\u00e9n han despertado inter\u00e9s los proyectos a medida<\/b>, ya que nuestro maniqu\u00edes se pueden personalizar desde simplemente a\u00f1adiendo el logo de la marca, hasta la fabricaci\u00f3n de modelos y formas 100% personalizadas. El tercer aspecto m\u00e1s valorado ha sido el hecho de que sea un producto de fabricaci\u00f3n europea<\/b>, concretamente en Barcelona. En definitiva, estamos inmensamente agradecidos por el \u00e9xito y la gran acogida que han tenido nuestros maniqu\u00edes de pasta de papel reciclado. \u00a1Estamos deseando que llegue el pr\u00f3ximo evento!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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