{"id":8036,"date":"2023-06-12T13:53:52","date_gmt":"2023-06-12T13:53:52","guid":{"rendered":"https:\/\/www.pasqualarnella.com\/vm-display-show-2023\/"},"modified":"2026-01-15T14:01:33","modified_gmt":"2026-01-15T14:01:33","slug":"vm-display-show-2023","status":"publish","type":"post","link":"https:\/\/pasqualarnella.com\/es\/vm-display-show-2023\/","title":{"rendered":"VM Display Show 2023: La consolidaci\u00f3n de la pasta de papel"},"content":{"rendered":"\t\t
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Pasqual Arnella ha vuelto a estar presente en el VM Display Show 2023 en Londres, como ya hicimos en el 2022<\/a>. El evento, que ha tenido lugar los d\u00edas 18 y 19 de abril en el Business Design Centre, es la feria m\u00e1s antigua del sector de merchandising visual, donde participan cada a\u00f1o minoristas, dise\u00f1adores, empresas dedicadas al ocio e industria del entretenimiento, y en general cualquier empresa que ofrezca servicios de display visual.<\/strong><\/p>

Este a\u00f1o hemos participado junto a Paul Brooks<\/b><\/a>, de VMI<\/b> (Visual Merchandising Innovations), Retail Monkeys<\/b><\/a>, Paper Paste Living<\/b> y otros partners. En el stand que organizamos se expusieron los art\u00edculos de decoraci\u00f3n de hogar de Paper Paste Living<\/a> con nuestros torsos y maniqu\u00edes. Fue una excelente ocasi\u00f3n para explicar a los asistentes de todas las posibilidades de visual merchandising que ofrece la pasta de papel<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Como comenta Stanislav \u0160ik, co-fundador de Retail Monkeys<\/b>, \u00abel objetivo principal era crear un stand en el que varios partners pudieran presentar sus productos y servicios bajo una marca \u00abparaguas\u00bb, VMI (Visual Merchandising Innovations). Retail Monkeys y Dakacom presentaron su enfoque de campa\u00f1a de marketing circular<\/b>, en la que una campa\u00f1a en papel puede convertirse en una herramienta VM de pasta de papel d\u00e1ndole una segunda vida. Esta historia se present\u00f3 con el apoyo del titular principal Bye bye, greenwashing<\/em>. El escenario simulaba un bosque, con \u00e1rboles, hojas, etc., todo ello hecho de papel<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pasqual Arnella<\/b> y Paper Paste Living<\/b>, con su exclusiva l\u00ednea de productos fabricados a partir de papel reciclado, fueron el mejor ejemplo de este tipo de herramientas de visual merchandising, dando una idea tangible de c\u00f3mo puede funcionar todo el proceso y cu\u00e1l puede ser el resultado del proceso de upcycling.<\/p>

Innermost<\/b>, empresa especializada en muebles de dise\u00f1o e iluminaci\u00f3n, fue otro de los partners participantes, con su l\u00ednea sostenible de sillas de dise\u00f1o fabricadas con redes de pesca extra\u00eddas del oc\u00e9ano. Tambi\u00e9n contamos con la presencia de Trison<\/b>, que aporta soluciones digitales como pantallas, sensores y perfumes al entorno minorista.<\/p>

Todo el stand se dise\u00f1\u00f3 y fabric\u00f3 en papel<\/b>, utilizando \u00fanicamente tintas al agua que pueden reciclarse f\u00e1cilmente.<\/p>

Seg\u00fan Paul Brooks, de VMI<\/b>, este VM Show ha tratado sobre todo de la innovaci\u00f3n en visual merchandising, como la VMI, la nueva plataforma de VM creada por \u00e9l, aunque esta innovaci\u00f3n puede ser tanto tecnol\u00f3gica como visual. En cuanto a la tecnolog\u00eda, la VMI mostr\u00f3 el sistema \u00ablift and learn\u00bb, el marketing olfativo y los expositores de hologramas. En cuanto a materiales innovadores, la pasta de papel de Pasqual Arnella ocup\u00f3 un lugar destacado en el display tanto de sus propios productos como de los muebles de Paper Paste Living.<\/p>

Para Pasqual Arnella, quiz\u00e1s la colaboraci\u00f3n m\u00e1s destacable fue la que realizamos con Retail Monkeys, ya que se trat\u00f3 de la primera vez en la que se aplica el concepto de producto sostenible y biodegradable a 360\u00b0 al visual merchandising<\/b>. Este nuevo enfoque permite reciclar completamente las actuales campa\u00f1as de marketing sostenible en una herramienta de VM, como una pasta de papel, un maniqu\u00ed o un accesorio.<\/p>

En resumen, este ha sido un evento de gran \u00e9xito para Pasqual Arnella, que le ha permitido continuar extendiendo su influencia y su concepto de sostenibilidad en los mercados minoristas y de la moda del Reino Unido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pasqual Arnella ha vuelto a estar presente en el VM Display Show 2023 en Londres, como ya hicimos en el 2022. El evento, que ha tenido lugar los d\u00edas 18 y 19 de abril en el Business Design Centre, es la feria m\u00e1s antigua del sector de merchandising visual, donde participan cada a\u00f1o minoristas, dise\u00f1adores, […]<\/p>\n","protected":false},"author":4,"featured_media":13541,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"categories":[222,2],"tags":[],"class_list":["post-8036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","category-sin-categorizar"],"yoast_head":"\nVM Display Show 2023: La consolidaci\u00f3n de la pasta de papel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pasqualarnella.com\/vm-display-show-2023\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VM Display Show 2023: La consolidaci\u00f3n de la pasta de papel\" \/>\n<meta property=\"og:description\" content=\"Pasqual Arnella ha vuelto a estar presente en el VM Display Show 2023 en Londres, como ya hicimos en el 2022. 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